Why The Tracking Email Open Rates Is Broken
Until recently, the open rate was a reliable indicator of deliverability. However, it is no longer the case. There are a number of reasons why this may be the case. Firstly, the email protocol is no longer able to provide a reliable read receipt. Secondly, many of the modern email service providers are upgrading their spam triggers and spam traps, meaning open rates may not be as accurate as they used to be. Finally, Apple's new Mail Privacy Protection feature may have a negative effect on open rates.
It's not easy to track the open rate of an email, especially if you are using a marketing automation system. To make it easier to measure, you can use a click to open ratio. However, clicks are only a small part of the email marketing equation. Your goal is to send emails that generate engagement. This can be achieved by running a quiz, running a giveaway, or asking your subscribers to answer a survey. These are just some of the ways to create a more authentic relationship with your subscribers. Read more now on why the tracking email open rates is broken.
The email open rate is a good place to start, as it is an indicator of how many people have seen your email. However, it's a far cry from the most accurate and reliable data. This is because most open tracking relies on the email provider sending a small image. In some cases, images are even turned off, so this data will not be accurate. It's also possible that Gmail tests their open rates, in which case you may not get all of your emails into the inbox.
The best open rate is the one that is higher than yesterday's. This will depend on the content of your email, of course. It may be best to send emails in bulk if you are looking to generate engagement, or to send emails one at a time if you are trying to increase awareness. But if you want to improve your email marketing game, you need to start tracking your open rate and using a solution to measure the results. Learn here on why the tracking email open rates is broken.
The best way to measure the efficacy of your email marketing efforts is to analyze the metrics you are most interested in. For example, the best open rate is the one that is the highest for the time of day you are sending the email. You should also analyze the click-through rate. This can help you identify which subscribers are most engaged and which aren't. If you aren't sure which metrics to use, you may want to look for a marketing automation solution that has a click to open ratio or create a static segment based on the month your last email was opened. You can also use an email analytics tool to compare the open rate of your emails with those of your competitors.
The best email marketing solution will also be able to track the open rates of all of your subscribers, including those using Apple Mail. This will allow you to take advantage of Mail Privacy Protection, which is a great feature for email marketers. It will also help you avoid sending emails to spam folders. This is especially helpful if you are trying to run a year-end fundraising campaign. Find out more about this topic on this link: https://en.wikipedia.org/wiki/Open_rate.